Projects at Colorful Standard

Projects at Colorful Standard

During my time working with Colorful Standard, I was deeply involved in a range of creative projects with a strong emphasis on visual communication and brand consistency. A significant part of my work focused on crafting compelling fashion newsletters—developing layouts, selecting imagery, and designing assets that aligned with seasonal campaigns and the brand’s aesthetic. These newsletters played a key role in driving engagement and sales through direct-to-consumer email marketing. In addition to newsletter design, I was also responsible for detailed photo retouching, working on both model and product imagery. This included color correction, skin retouching, background cleanup, and ensuring visual consistency across all website content, lookbooks, and social media platforms. The goal was always to present the brand in the most polished and authentic way possible while maintaining a natural, Scandinavian-inspired style.